Krismar Marbles
The key task involves establishing Krismar as a leading and reliable brand in specific key market areas.
A. Strategic Goals and Markets
Goal:
Target Incremental Sales:
Financial Goal:
Key Focus Areas (Q1/Q2 Next Financial Year):
Diary Design
Brochure Design
Instore Branding
Hoardings
Target Audience (TG)
The specific target audiences for this strategy are (In order of priority):
* Architects
* Hospitality-based companies (hotels and similar segments)
* Corporate offices
* Individual homeowners
Strategy Requirements and Submission
Deliverable: A comprehensive marketing strategy outlining the promotional campaign mix must be designed, across different mediums and platforms.
Mandate: The suggested model must be linked to incremental sales. May be if not directly on finances, but some measurable outcomes.
Analysis Required: The strategy must include a *cost-benefit analysis*. The strategy must be a mix of multiple ideas across platforms, as just focusing on high-cost options like Billboards and Print Ads, may not be appropriate for the company’s specific objectives compared to larger FMCG companies.
Process for Review: The specific strategy details must be submitted one week to 10 days before the scheduled meeting (with Vinay). This allows time for review, digestion, and providing feedback via email on any perceived challenges before the face-to-face interaction to ensure a swift conclusion.
