Let’s give you an “Idea About Us”
Let’s give you an “Idea About Us”
Everything interesting starts with a question.

What If?

It's how we think. We question the expected, look for the unexpected and turn possibilities into ideas people actually care about.

IPF. The What If People.

Technology has changed what can be imagined, created and produced. But people haven't stopped being people. They still respond to humour. Emotion. Culture. Truth. Surprise. A good story. So we use the intelligence of machines without outsourcing the understanding of humans.

Human insight decides where we go. Technology takes us there faster.

Sometimes the answer is a film. Sometimes an identity. A social idea. An activation. A piece of technology. A billboard. Or all of them working together.

Our Team / Our Expertes and Members

Pankaj Acharya - Co-Founder
Pankaj is a 54-year-old BE and MBA graduate with over 30 years of experience in Advertising, Marketing, and Brand Strategy. As the founder of Purple Focus, Fusion Events, and Wondertech Entertainment, Pankaj has earned a reputation as a creative leader in the industry. His exceptional leadership has been recognized through prestigious accolades, including the Most Promising Entrepreneur Award conferred by Enterprise Asia in 2011 and the Influential Retail Leaders Award at the Asia Retail Congress 2016. Pankaj is renowned for his creative vision and deep understanding of consumer behavior. Pankaj's expertise lies in strategic brand thinking and delivering innovative solutions across diverse sectors. His leadership philosophy is centered on creating long-lasting client relationships while fostering sustainable growth through integrity, simplicity, and creative excellence. Pankaj is a regular on the speaker circuit sharing his wisdom at management gatherings and colleges.
Mohit Tiku - Co-Founder
Mohit Tiku, 54 years old, has built an impressive career spanning over three decades in the fields of Sales, Marketing, Operations, and Business Development. His Educational background includes a BE and an MBA, providing a solid foundation for his Professional journey. Throughout his career, Mohit has held significant leadership positions at renowned companies such as International SOS, ABB, Blue Star, First Advantage, and Allegis Group. Driven by an entrepreneurial spirit, Mohit founded Idonneous Marketing and subsequently Insigniter Marketing, showcasing his ability to create and lead successful business ventures. In addition to his business pursuits, he demonstrates a commitment to Social Responsibility by serving as a trustee of The Open-Door Foundation. Mohit's expertise lies in developing comprehensive FMCG marketing strategies that span both modern and general trade channels. He has a particular focus on rural frameworks and route-to-market strategies, demonstrating his ability to navigate diverse market landscapes. His professional reputation is built on his intuitive decision-making skills, creative insight, and strategic thinking.
Abhishek Chatterjee - Acc. Director & Business Lead
Abhishek keeps the whole show running without making a show of it. With 11+ years across brands such as Tata Group, Idea Cellular, ITC Aashirvaad, Duraflex and Nippon Paints, he quietly keeps clients, teams, expectations and timelines moving in the same direction.
Sachin Ghanekar - Group Creative Director - Art
When it comes to Ad Awards, if you have heard about it, Sachin has probably won it! - Born in idyllic Konkan who spent all his life in hyperactive Mumbai, a mix that influenced his visualization during those early years. An illustrator at heart, who landed in the communication industry and since then has worked on brand identities, websites, experiential graphics, on-ground advertising, and AVs for major brands across FMCG, Media, Publications and Real estate categories! When not on a work screen, He explores life through a camera’s viewfinder.
Prashant Jha - Creative Director
An Influencer, not the reel one, but a real one. Making his way with words. Our Creative Director who started as a storyteller and has since then written multiple brand success stories, won their trust along with pitches, while constantly trying to make a difference. Be it for a food brand or finance, his creativity brings in the same level of result and resonance. Attempting to always tell the true tales. Be it to drive emotions or sales. Call it copywriting, conceptualising, visualising, directing, or any other thing.
Ravi Kumar - AI Lead and Video Editor
Meet the Post-Production Universe in One Human. Some editors stitch clips together. He stitches ideas. Armed with design instinct, motion-graphics magic, animation skills, and a borderline mastery over every new AI tool, he turns raw footage into stories with soul. He’s the guy who will Google a new plug-in at 2 AM and master it by 3:07 AM. Our official: “Can you fix this in post?” guy
Aditi Sharma – Copywriter
Aditi Sharmaa is a soul who sees the extraordinary in the mundane. Having worked as an assistant director and a skilled author, she has always been captivated by the power of visuals and words. From childhood, poetry has been her constant companion, blossoming into a cherished collection that speaks of dreams and emotions. A lover of dance, she has embraced the graceful art of Kathak, intertwining movement with the poetry of life. Today, as a copywriter, each word is a brushstroke on the canvas of her creativity, illuminating a path where imagination knows no bounds.
Dishant Gharat - Senior Graphic Designer
Dishant is a true-blue graphic designer with a core experience of 9 years in this field. His work has been synonymous with print advertising over the years, which is now also migrating into digital advertising. A cricket enthusiast and a music lover, Dishant rests his mind either hitting boundaries or by losing himself to Bollywood and Marathi music.
Nitesh Rele - Senior Visualizer
For Nitesh Creativity is liberty. He paints’, sketches, designs and delights. He travels around the country and brings those experiences back on his canvas.
Aniket Panavkar - Senior Executive - Brand Services
Don’t expect something overly creative here. Aniket prefers straight, honest conversations. What matters is that he knows how to say what needs to be said. And that’s exactly why he is our Senior Executive, Brand Services. He’s very much a part of our team, but more often than not, he works from the audience’s or brand’s side. He listens like the audience, responds like the audience, and gives feedback like the audience, making sure our work doesn’t just impress internally but actually works in the real world.
103 Durga, Plot No. 8A, Behind Balaji Telefilms, Off Hard Rock Café, Veera Desai Road,Andheri West, Mumbai – 400053, Maharashtra, India.
This is IPF Communications.
Ideas Powered Forward.
103, 1st Floor, Durga, Plot No.8A, Veera Industrial Estate,
Next to Dilkap Chamber, Behind Balaji Telefilm,
Veera Desai Road, Andheri (w), Mumbai- 400053,
Maharashtra, India.
103 Durga, Plot No. 8A, Behind Balaji Telefilms, Off Hard Rock Café, Veera Desai Road,Andheri West, Mumbai – 400053, Maharashtra, India.
This is IPF Communications.
Ideas Powered Forward.
103, 1st Floor, Durga, Plot No.8A, Veera Industrial Estate,
Next to Dilkap Chamber, Behind Balaji Telefilm,
Veera Desai Road, Andheri (w), Mumbai- 400053,
Maharashtra, India.