Fixderma Skincare
The Smartest Use of AI Was Knowing Where Not to Trust It
Fixderma wanted a short brand film — 25 seconds, that could show multiple, very real skin concerns while reinforcing one core truth:
Fixderma isn’t just backed by Ads.
It’s backed by dermatologist-trusted solutions.
- Real, not aspirational
- Credible, not cosmetic
- Empathetic, not preachy
The Brief:
The Cultural Truth
So the film opens in a world that feels familiar:
They’re everyday skin realities, the kind Google sees millions of searches for every day.
The message is subtle but clear:
You can search endlessly.
But real solutions don’t come from algorithms.
They come from dermatology.
The Core Idea (Human Thinking) The internet can tell you what your skin problem is. But it can’t fix it.
The original intent was to shoot this film, but we got an Idea to create A Beautiful Irony
The film quietly says:
Google and AI can’t give you real skin solutions.
Yet the film itself is made using AI.
That contradiction is intentional.
Because the film proves one thing clearly:
Just like Fixderma.
The Creative Challenge
A compact, emotionally grounded brand film that:
The technology doesn’t matter to the audience.
The truth does.
