Pushpa 2 x Beyond Snacks
Spreading Beyond Snack like Pushpa’s Wildfire
Concept:
Objective /Challenge:
We crafted a social-first, high-energy campaign with a mix of:
- Fiery memes—because nothing adds flavor like good masala!
- Cinematic reels—dripping with Pushpa’s attitude.
- UGC challenges—because everyone wanted to spread like fire on the ‘gram.
- Website & Digital Extensions—A dedicated ‘Flower Nahi, Fire’ campaign landing page with product details, creative banners, and interactive elements to drive traffic and conversions.
Solution:
- Pop Culture Meets Popcorn-Level Snackability: Pushpa’s dialogue was already legendary, and we gave it a crunchy twist. We roped in influencers who channeled their inner Pushpa, to start the fire and buzz.
- Meme-Worthy Content: We didn’t just promote—we entertained.
- UGC That Went Wild: Challenges + mass participation = organic virality.
- Website & Ads Magic: The crisp performance creatives drove real conversions, not just clicks.
- A Flavor That Matched The Hype: People didn’t just watch—they ate, crunched, and loved it.
Results
From ‘Flower Nahi, Fire’ to ‘Views Nahi, Viral’, this campaign set the internet (and snack aisles) on fire! Beyond Snack didn’t just launch a new flavor—it owned the moment.
Project Overview:
Instagram:
👀 49.1M Views
📢 25.2M Reach
💬 227.1K Interactions
⬆️ 12% Followers Increase
Facebook:
👀 53.3M Views
📢 3.1M Reach
💬 9K Content Interactions
⬆️ 11% Followers Increase
